Shipping Impact Planner
Jackson Purchase · 2 active SKUs + future single barrel · What does shipping really cost you — and what's the smart play?
Monthly Net Contribution
$0
Shipping P&L / Month
$0
Est. Monthly Orders
0
Avg Order Value
$0
Analysis
Adjust inputs to model your scenarios.
Per-SKU Impact
How does each bottle perform under this shipping scenario? Net contribution = bottle gross margin ± shipping P&L allocation.
| SKU | Online Price | Customer Pays (total) | Gross Margin/Bottle | Shipping Cost to You | Net / Order | Shipping as % of Order | Verdict |
|---|
Pros & Cons
Monthly Net Contribution — All Scenarios
How each shipping strategy compares at your current volume
Net contribution after shipping cost absorption
⚠ Gross margin % is applied to online bottle price. CVR lift estimates are directional benchmarks (industry
range: 15–35% for free shipping promos on craft spirits). Actual carrier cost varies by zone/weight — UPS Ground
2-bottle bourbon typically runs $12–16. Adjust "Actual Shipping Cost" to match your real carrier quotes.